This case study is presented under a Non-Disclosure Agreement (NDA) to respect and protect the confidentiality of the client and their intellectual property. While it aims to highlight the challenges, design approach, and outcomes of the project, certain specifics such as client identity, proprietary information, and sensitive data have been intentionally omitted or generalized.
The project involved designing an AI-powered OKR platform from scratch to align individual and team objectives with organizational goals. Built to foster seamless collaboration, the platform simplifies OKR tracking, enhances productivity, and supports business growth with a scalable and intuitive solution.
During our discussions with the Product Owner, we identified the following challenges:
Goal Setting Misalignment
Employees faced difficulties in understanding how their roles contributed to organizational goals, causing disengagement.
Tracking Inefficiencies
Lack of centralized systems led to fragmented tracking methods and reduced accountability.
Cross-Team Collaboration Issues
Coordinating objectives across departments resulted in duplicated efforts and misaligned priorities.
Resistance to Adoption
Perceived complexity and insufficient onboarding hampered initial engagement.
Visibility Gaps
Leadership lacked real-time progress tracking, making it hard to spot risks or celebrate wins effectively.
Understanding
As the UI/UX designer, I began with thorough research on OKR models, studying their implementation in successful organizations. Competitor analysis and stakeholder interviews helped identify pain points, such as misaligned goals, inadequate progress tracking, and disconnected workflows.
Remote Collaboration
During the pandemic, I leveraged tools like Microsoft Whiteboard for weekly brainstorming sessions. These recurring meetings ensured task prioritization and smooth communication despite remote work challenges.
Wireframing
Using Adobe XD, I created multiple low-fidelity wireframes to explore design approaches. Each iteration was tested and validated with stakeholders to address usability concerns.
High-Fidelity Design
I built a robust UI library to standardize fonts, colors, and components. Six design iterations were conducted, focusing on usability and functional alignment. Prototypes underwent rigorous testing for cross-device compatibility.
Development Handoff
I maintained constant collaboration with developers, providing detailed design assets and conducting regular reviews to ensure alignment. This included cross-browser testing and ensuring responsive design across devices.
Facilitates seamless synchronization of objectives across all levels.
Provides real-time tracking and actionable insights.
Offers prebuilt goal-setting templates for ease of use.
Tracks measurable progress to drive meaningful results.
Supports compatibility with existing project management and communication tools.
Enables timely goal evaluations with reminders.
Improvement in goal alignment across teams and individuals.
Increase in team productivity through efficient workflows.
Teams onboarded within six months, demonstrating ease of use.
Hours saved weekly through automation and integrations.
As a UI/UX designer, this project offered me valuable learning opportunities:
Refining Remote Collaboration
I honed soft skills such as effective communication, adaptability, and time management to ensure seamless teamwork despite remote working challenges.
Navigating Alignment Challenges
I developed innovative design approaches to align OKRs with the dynamics of cross-functional teams, addressing both usability and scalability.
Deepening OKR Expertise
This project enhanced my understanding of OKR frameworks, focusing on measurable metrics and their application to drive user engagement.
Improving Stakeholder Engagement
Through remote interviews and workshops, I strengthened empathy and active listening skills to ensure solutions addressed varied perspectives effectively.
This experience emphasized the power of user-centered design and collaborative problem-solving in overcoming challenges and delivering impactful solutions.
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